Hair salon serving Artesia
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Artesia, known for Pioneer Boulevard and its Little India shopping blocks. This is a long way to come for hair, and worth saying plainly. The clients who make this trip do it because they want a specific stylist, not because it is convenient.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.

What Artesia hair is up against
Out toward the county line the air is drier again and the summers longer, which is quietly rough on color-treated hair. Blonde goes dull rather than bright, dark color reveals every bit of unintended warmth, and anything that survives a full season out here has been built to. Distance also changes the calculation — appointments get spaced out, so they have to hold.
That means color placed for a long grow-out, glosses timed around the summer, and extension methods chosen for durability rather than for the shortest install.
The drive from Artesia
The 91 west across the county, then north on the 405.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Artesia clients usually begin
If you are going lighter for the first time
Going blonde from a natural base is a plan rather than a single appointment, and it should be described as one before anything is mixed. Depending on where your hair starts and what it has had done to it, the honest answer is sometimes two or three sessions spaced out to protect the integrity of the hair. That gets said at the consultation, with a timeline and a cost, rather than discovered halfway through.
If your hair is thick and hard to manage
Heavy hair is a cutting problem before it is a styling problem. Weight removed in the wrong place makes it wider, not lighter, which is why so many people arrive convinced their hair simply cannot be cut short. Dry cutting and texture work on hair that has been left to sit the way it naturally does is how the right amount comes out, and it is why the consultation happens before the shampoo.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Artesia clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →