Hair salon serving Hermosa Beach
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, which makes it a genuinely local option for Hermosa Beach, known for Pier Avenue and the Hermosa Valley greenbelt.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Hermosa Beach hair is up against
Living this close to the water is hard on color in a specific way. Salt, chlorine and constant sun lift blonde toward brass and leave the ends porous, and hair that is wet half the week never quite gets a chance to recover. It is the reason so much of the work here is blonding, and the reason toning matters as much as the highlight itself.
Most beach-city clients are here for lived-in color that can take the sun, glosses that keep blonde clean between appointments, and cuts that still look intentional after a day of wind.
Finding the studio in Hermosa Beach
The studio is in Hermosa Beach, on Pacific Coast Highway at Suite 202 — walking and cycling distance for much of town.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
Because you are close by, the easiest way to start is small. Book a Sunday Signature Blowout at $60, see how the consultation goes, and plan color from there if it feels right.
Get directions ↗Where Hermosa Beach clients usually begin
If your hair is fine or feels thinner than it was
Fine hair does not need more product, it needs shape and placement. Color applied to create depth at the root and light through the mid-lengths reads as thickness in a way an all-over shade never will, and a cut with the right internal structure holds volume without teasing. Where extensions come into it, the goal is usually a small amount of well-placed fullness rather than length.
If your hair is thick and hard to manage
Heavy hair is a cutting problem before it is a styling problem. Weight removed in the wrong place makes it wider, not lighter, which is why so many people arrive convinced their hair simply cannot be cut short. Dry cutting and texture work on hair that has been left to sit the way it naturally does is how the right amount comes out, and it is why the consultation happens before the shampoo.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Hermosa Beach clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →