Hair salon serving Long Beach
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Long Beach, known for Belmont Shore, Naples and the downtown waterfront. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.

What Long Beach hair is up against
Harbor air carries the same salt as the beach cities with more wind off open water and a lot more gray in the morning. Blonde still pulls warm and ends still rough up, but the bigger complaint tends to be color looking flat under overcast light, which is a toning and dimension problem rather than a lift problem.
Expect a focus on dimension and depth, gloss refreshes that bring color back to life, and cuts with enough internal shape to survive the damp.
The drive from Long Beach
The 405 north to the 110, or PCH the whole way if you would rather stay on the coast road.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Long Beach clients usually begin
If you are growing out old color
A hard line of demarcation is the most common thing people arrive wanting gone, and the fix is rarely another full highlight. Softening the transition with a root shadow or a lower-lift placement lets old color and new growth meet without a stripe, and buys months before the next appointment. It usually costs less than starting over, and it is far kinder to hair that has already been lifted once.
If this would be your first set of extensions
The worry is almost always damage, and it is a fair one — badly fitted extensions do damage hair. Method matters more than brand: hand-tied wefts, tape-ins, I-tips and keratin bonds each suit different hair densities and different lifestyles, and the wrong one for your hair is what causes the problems people describe. Every extension service here starts with a required consultation and a custom color match for exactly that reason.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Long Beach clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →