Hair salon serving Los Angeles
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Los Angeles, known for a city that runs from the harbor to the valley, with its own salon on every block. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.

What Los Angeles hair is up against
Away from the coast, hair contends with heat, hard city water and long days rather than salt. Color fades faster than it goes brassy, blowouts fall sooner in the heat, and the ends carry the wear of being tied up most of the week. It is a different maintenance rhythm to the beach, and it changes what is worth booking.
That usually means richer dimensional color that fades slowly, cuts that behave when tied back, and extensions chosen for durability over drama.
The drive from Los Angeles
Depends entirely on which Los Angeles you mean — from the Westside it is the 405, from downtown the 110 to the 105.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Los Angeles clients usually begin
If you are growing out old color
A hard line of demarcation is the most common thing people arrive wanting gone, and the fix is rarely another full highlight. Softening the transition with a root shadow or a lower-lift placement lets old color and new growth meet without a stripe, and buys months before the next appointment. It usually costs less than starting over, and it is far kinder to hair that has already been lifted once.
If your hair is fine or feels thinner than it was
Fine hair does not need more product, it needs shape and placement. Color applied to create depth at the root and light through the mid-lengths reads as thickness in a way an all-over shade never will, and a cut with the right internal structure holds volume without teasing. Where extensions come into it, the goal is usually a small amount of well-placed fullness rather than length.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Los Angeles clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →