Hair salon serving San Fernando
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for San Fernando, known for the old downtown on San Fernando Road and the Mission nearby. This is one of the furthest corners of Los Angeles County from Hermosa Beach, and there is no pretending otherwise. It is a half-day trip.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What San Fernando hair is up against
Foothill heat is dry and direct, and the sun sits on hair harder than it does at sea level. Color lifts unevenly in it, and hair that is already highlighted can go warm within weeks of leaving a chair. There is also a lot of camera-adjacent work in these towns, and hair that has to read well on screen is its own brief.
Expect precise, controlled color, glosses kept current rather than corrected later, and finishing work that photographs the way it looks in person.
The drive from San Fernando
The 5 south the length of the valley and the basin, then west on the 105.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where San Fernando clients usually begin
If a previous color did not go to plan
Corrective work is its own service and its own conversation. Banding, patchiness, a box dye that has gone green or an at-home bleach that lifted unevenly all need diagnosing before anything is applied, because the wrong second step makes the first one permanent. Bring photographs of what has been done and roughly when, and expect the first appointment to be longer than a standard color.
If you have an event in the calendar
Timing is the thing people get wrong. Color wants to be done a week or two ahead so it has settled and been washed once or twice, not the day before when there is no room to adjust it. Extensions want longer than that. Say what the date is at the consultation and the schedule gets built backwards from it, with the blowout booked for the day itself.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to San Fernando clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →