Hair salon serving Sierra Madre
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Sierra Madre, known for the village at the foot of the Mount Wilson trail. This is a long way to come for hair, and worth saying plainly. The clients who make this trip do it because they want a specific stylist, not because it is convenient.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Sierra Madre hair is up against
Along the foothills the sun is more direct and the air drier still, and hair shows it at the ends first — brittleness by late summer, static through winter, and highlighted hair going warm within weeks rather than months. Altitude and exposure do more damage here than most people credit.
The right work is conditioning-led: color kept off fragile ends, a gloss schedule that matches the seasons, and cuts that take damage out without sacrificing length.
The drive from Sierra Madre
Down the hill to the 210, west through Pasadena, then south.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Sierra Madre clients usually begin
If you are going lighter for the first time
Going blonde from a natural base is a plan rather than a single appointment, and it should be described as one before anything is mixed. Depending on where your hair starts and what it has had done to it, the honest answer is sometimes two or three sessions spaced out to protect the integrity of the hair. That gets said at the consultation, with a timeline and a cost, rather than discovered halfway through.
If you are working out what to do about gray
Full coverage is not the only option and it is not always the best one. Blending gray with dimensional color softens the line without committing you to a root touch-up every four weeks, and for a lot of people that is a better trade than the alternative. If you would rather grow it out entirely, that is a plan too, and it is one worth staging rather than doing all at once.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Sierra Madre clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →