Hair salon serving South El Monte
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for South El Monte, known for the industrial blocks along the 60 and the river. This is a long way to come for hair, and worth saying plainly. The clients who make this trip do it because they want a specific stylist, not because it is convenient.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.

What South El Monte hair is up against
The west end of the Valley sits in the basin's heat without the coast's moderating air, and the swing between a cool morning and a hot afternoon is wide enough that hair never settles. Fine hair goes flat by midday, thicker hair swells, and color fades a shade faster than the same formula would at the beach.
Appointments here are usually about longevity — color with enough depth left to fade gracefully, and cuts that remove weight without removing shape.
The drive from South El Monte
The 60 west to the 710, then the 105 out to the coast.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where South El Monte clients usually begin
If your scalp is sensitive
A scalp that stings, tightens or flakes after color is worth raising before anything is mixed rather than after. There are off-scalp placements, gentler developers and slower processes that make color workable for people who have been told they simply cannot have it. If you have reacted to a color service in the past, bring what you know about it, including the brand if you have it.
If you wear red or copper
Red is the fastest-fading color family there is, and no formula changes that fundamentally — the molecules are larger and they wash out sooner. What does change it is how the color is deposited, how hot the water is at home, and a refresh gloss between full appointments. Anyone promising a red that holds for three months is describing a different color to the one you asked for.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to South El Monte clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →