Hair salon serving Paramount
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Paramount, known for the Rosecrans and Alondra corridors. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Paramount hair is up against
Just inland of the river the heat holds later into the evening than it does at the coast, and hair spends most of the week tied back because of it. Color fades rather than goes brassy, roots show sooner against darker natural hair, and the ends carry the wear of being up all day. It is a maintenance rhythm built around fade, not around lift.
The work suits rich dimensional color that fades slowly, root shadows that soften the grow-out line, and cuts that keep their shape when tied up.
The drive from Paramount
Rosecrans runs west from Paramount most of the way to the beach — one road, if you are patient.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Paramount clients usually begin
If you are going lighter for the first time
Going blonde from a natural base is a plan rather than a single appointment, and it should be described as one before anything is mixed. Depending on where your hair starts and what it has had done to it, the honest answer is sometimes two or three sessions spaced out to protect the integrity of the hair. That gets said at the consultation, with a timeline and a cost, rather than discovered halfway through.
If you already wear extensions
Move-ups are the part that determines whether a set lasts, and leaving them too long is what costs people their own hair rather than the extensions. Rows grow out, tension changes, and the bonds or wefts start pulling in a way that is easy to ignore until it is not. Maintenance appointments, color matching as your own color shifts, and removals done properly are all part of the service rather than extras.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Paramount clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →