Hair salon serving Pico Rivera
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Pico Rivera, known for the Whittier Boulevard corridor and the river trail. This is a long way to come for hair, and worth saying plainly. The clients who make this trip do it because they want a specific stylist, not because it is convenient.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.

What Pico Rivera hair is up against
Just inland of the river the heat holds later into the evening than it does at the coast, and hair spends most of the week tied back because of it. Color fades rather than goes brassy, roots show sooner against darker natural hair, and the ends carry the wear of being up all day. It is a maintenance rhythm built around fade, not around lift.
The work suits rich dimensional color that fades slowly, root shadows that soften the grow-out line, and cuts that keep their shape when tied up.
The drive from Pico Rivera
The 605 south to the 105 west — freeway the whole way across.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Pico Rivera clients usually begin
If you are dealing with postpartum change
Shedding and regrowth after a baby change what hair will hold, and the fringe of short new growth around the hairline is the part that catches people out. It is temporary, it is normal, and it is worth cutting and coloring around rather than through. Low-maintenance placement matters more than usual in that stretch, because the appointments are harder to get to.
If heat styling has caught up with you
Damage from irons and dryers shows at the mid-lengths before the ends, which is why it is often mistaken for color damage. Hair that snaps rather than stretches needs the compromised length removed rather than treated, and no bond builder substitutes for that. What can be done is a cut that takes it out gradually and a color plan that stops adding to it in the meantime.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Pico Rivera clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →