Hair salon serving Beverly Hills
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for Beverly Hills, known for the Golden Triangle and the canyons above Sunset. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Beverly Hills hair is up against
The Westside has no shortage of salons, so the people who drive south are usually here for a particular thing rather than a convenient thing — a blonde that another stylist has not been able to get clean, or extensions matched properly rather than approximately. The coastal fog and sun exposure are much the same as here; the standards are the part worth naming.
These appointments are usually corrective blonding, a custom color match, or an extension consultation where the previous set never blended.
The drive from Beverly Hills
South on Robertson or La Cienega to the 405, then west to the coast.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where Beverly Hills clients usually begin
If a previous color did not go to plan
Corrective work is its own service and its own conversation. Banding, patchiness, a box dye that has gone green or an at-home bleach that lifted unevenly all need diagnosing before anything is applied, because the wrong second step makes the first one permanent. Bring photographs of what has been done and roughly when, and expect the first appointment to be longer than a standard color.
If your hair is thick and hard to manage
Heavy hair is a cutting problem before it is a styling problem. Weight removed in the wrong place makes it wider, not lighter, which is why so many people arrive convinced their hair simply cannot be cut short. Dry cutting and texture work on hair that has been left to sit the way it naturally does is how the right amount comes out, and it is why the consultation happens before the shampoo.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Beverly Hills clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →