Hair salon serving West Hollywood
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for West Hollywood, known for the Sunset Strip and the Melrose design district. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What West Hollywood hair is up against
The Westside has no shortage of salons, so the people who drive south are usually here for a particular thing rather than a convenient thing — a blonde that another stylist has not been able to get clean, or extensions matched properly rather than approximately. The coastal fog and sun exposure are much the same as here; the standards are the part worth naming.
These appointments are usually corrective blonding, a custom color match, or an extension consultation where the previous set never blended.
The drive from West Hollywood
La Cienega south to the 405 or to La Tijera, then down through the beach cities.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where West Hollywood clients usually begin
If you are going lighter for the first time
Going blonde from a natural base is a plan rather than a single appointment, and it should be described as one before anything is mixed. Depending on where your hair starts and what it has had done to it, the honest answer is sometimes two or three sessions spaced out to protect the integrity of the hair. That gets said at the consultation, with a timeline and a cost, rather than discovered halfway through.
If your hair is fine or feels thinner than it was
Fine hair does not need more product, it needs shape and placement. Color applied to create depth at the root and light through the mid-lengths reads as thickness in a way an all-over shade never will, and a cut with the right internal structure holds volume without teasing. Where extensions come into it, the goal is usually a small amount of well-placed fullness rather than length.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to West Hollywood clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →