Hair salon serving Santa Monica
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, working with the same coastline you live on for Santa Monica, known for the Third Street Promenade and the pier. It is a real drive across the county, so appointments are usually planned rather than spontaneous.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Santa Monica hair is up against
The Westside has no shortage of salons, so the people who drive south are usually here for a particular thing rather than a convenient thing — a blonde that another stylist has not been able to get clean, or extensions matched properly rather than approximately. The coastal fog and sun exposure are much the same as here; the standards are the part worth naming.
These appointments are usually corrective blonding, a custom color match, or an extension consultation where the previous set never blended.
The drive from Santa Monica
South on Lincoln and straight down Vista del Mar — the coast road avoids the 405 completely.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
Every color appointment starts with a consultation about how much sun and salt your hair actually takes, because a formula that works for someone who is rarely in the water is the wrong formula for someone who is.
Get directions ↗Where Santa Monica clients usually begin
If you are growing out old color
A hard line of demarcation is the most common thing people arrive wanting gone, and the fix is rarely another full highlight. Softening the transition with a root shadow or a lower-lift placement lets old color and new growth meet without a stripe, and buys months before the next appointment. It usually costs less than starting over, and it is far kinder to hair that has already been lifted once.
If you already wear extensions
Move-ups are the part that determines whether a set lasts, and leaving them too long is what costs people their own hair rather than the extensions. Rows grow out, tension changes, and the bonds or wefts start pulling in a way that is easy to ignore until it is not. Maintenance appointments, color matching as your own color shifts, and removals done properly are all part of the service rather than extras.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Santa Monica clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →