Hair salon serving La Verne
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, and it is a deliberate trip from here rather than a convenient one for La Verne, known for the university and the old Bonita Avenue downtown. This is one of the furthest corners of Los Angeles County from Hermosa Beach, and there is no pretending otherwise. It is a half-day trip.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What La Verne hair is up against
The far east of the county runs hotter and drier than almost anywhere else in Los Angeles, and it is a long way from any coastline. Color-treated hair loses moisture fast out here, blonde in particular needs a real plan, because the lift is the easy part and holding tone through three months of heat is not.
Expect color built to last between long gaps, deliberate toning rather than corrective toning, and extension work planned around fewer, longer visits.
The drive from La Verne
The 210 or the 10 west, then south — the far eastern edge of the county.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
If you are making the drive, it is worth booking a longer appointment and handling everything in one visit — consultation, color, cut and any extension work together — rather than splitting it across trips.
Get directions ↗Where La Verne clients usually begin
If your blonde keeps going warm
Brass returning between appointments is a toning problem far more often than it is a highlighting problem. Water, sun and the underlying pigment in your own hair all pull color warm at their own pace, and a gloss timed for that pace holds a blonde clean far longer than lifting again. Coming in for toning on a schedule is cheaper, faster and much less demanding of the hair than a full correction later.
If you are in the water regularly
Chlorine and salt both strip tone, and they do it faster to lifted hair than to virgin hair. Rinsing before you get in matters more than anything you do afterwards, because hair saturated with clean water absorbs less of what it is sitting in. Beyond that it is a toning schedule rather than a product problem, and the schedule depends on how often you are actually swimming.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to La Verne clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →