Hair salon serving Industry
Salon 11:11 is a boutique studio suite on Pacific Coast Highway in Hermosa Beach, positioned well for anyone already moving through the South Bay for Industry, known for a city built almost entirely of warehouses, rail and the Puente Hills. This is a long way to come for hair, and worth saying plainly. The clients who make this trip do it because they want a specific stylist, not because it is convenient.
Blonding, lived-in color & effortless hair in a private studio suite, with Justice Pallais — Bellami certified in hair extensions and specializing in blonding and lived-in color.
What Industry hair is up against
The far east of the county runs hotter and drier than almost anywhere else in Los Angeles, and it is a long way from any coastline. Color-treated hair loses moisture fast out here, blonde in particular needs a real plan, because the lift is the easy part and holding tone through three months of heat is not.
Expect color built to last between long gaps, deliberate toning rather than corrective toning, and extension work planned around fewer, longer visits.
The drive from Industry
The 60 west to the 605 or the 710, then the 105 — a drive that makes sense at the end of a shift.
The studio is at 1559 Pacific Coast Highway, Suite 202, Hermosa Beach, CA 90254. It is a private suite rather than an open salon floor, and appointments are by arrangement, so there is no waiting room and no overlap with another chair.
Appointments are by arrangement rather than fixed opening hours, which makes it straightforward to book around a working day instead of against it.
Get directions ↗Where Industry clients usually begin
If your hair is thick and hard to manage
Heavy hair is a cutting problem before it is a styling problem. Weight removed in the wrong place makes it wider, not lighter, which is why so many people arrive convinced their hair simply cannot be cut short. Dry cutting and texture work on hair that has been left to sit the way it naturally does is how the right amount comes out, and it is why the consultation happens before the shampoo.
If heat styling has caught up with you
Damage from irons and dryers shows at the mid-lengths before the ends, which is why it is often mistaken for color damage. Hair that snaps rather than stretches needs the compromised length removed rather than treated, and no bond builder substitutes for that. What can be done is a cut that takes it out gradually and a color plan that stops adding to it in the meantime.
If none of that is quite your situation, the consultation is the place to say so. Nothing gets mixed before it has been talked through.
Available to Industry clients
Color & Blonding
Dimensional color, balayage & bright, seamless blondes.
See details →Haircuts
Precision cuts and styling shaped to your hair and life.
See details →Hair Extensions
Length and fullness that looks and feels like your own hair.
See details →Blow Dry & Style
Smooth, bouncy, camera-ready hair whenever you want it.
See details →